A systematic literature review on vlog marketing: thematic analysis and future research directions
- Creator: Zhang, Peilin , Hasan, Najmul , Chiong, Raymond , Chao, Chih-Wei (Fred)
- Resource Type: journal article
- Date: 2024
The dilemma of introducing blockchain technology into an assembly supply chain: A double-edged sword of profit and upstream invasion
- Creator: Zhu, Xiaoxi , Qi, Zhenfei , Chiong, Raymond , Zhang, Peilin , Ren, Minglun
- Resource Type: journal article
- Date: 2024
Effects of in-store live stream on consumers’ offline purchase intention
- Creator: Zhang, Peilin , Chao, Chih-Wei , Chiong, Raymond , Hasan, Najmul , Aljaroodi, Hussain M. , Tian, Feng
- Resource Type: journal article
- Date: 2023
Effects of social media influencer marketing on consumers’ in-store purchase intentions
- Creator: Zhang, Peilin
- Resource Type: thesis
- Date: 2023